How to Choose a Tango Partner

Getting better at any partner dance, whether it’s Argentine Tango, ballroom dance, or salsa is much more enjoyable when you have a consistent partner to practice with. Here are some guidelines for picking the perfect Tango partner.

Partner Dance Essentials

Willingness to Learn

Tango is a never ending learning game. You have to gain and retain knowledge to really enjoy the dance.  S

Similar Height

This makes it easier to find the other person’s center, axis, leverage volcadas (leaning in), and colgadas (leaning out).

Similar Goals

It important to know what your partner desires to achieve. Does the other person wants to reach a certain level, perform, apply their learning to a social events like milongas/ practicas, exercise, make friends, improve posture, and/ or learn something new? It’s good to figure out their motivation early on so you understand why they are learning to dance and what areas your partner will enjoy working on more than others.

Dance Chemistry

Some people are fantastic dancers to watch, but when you dance with them, it’s like being thrown around like a burger on a frying pan. This could be due to dance chemistry and how the other person responds to your movements. Men are much more visual so looks can play a large part, however women respond more to how the partner makes them feel.

Ability Level

Are they a good tango dancer? Is this someone who can challenge and inspire you to get better? If they are not the greatest, do they have the potential to be? Are they proactive with their learning? The ability or potential is an important factor that needs to be considered.

Common Courtesy for your Partner

Show up on Time

They are taking time out of their day to practice with you. Make it worth both of your while.

Good hygiene

Brush your teeth, shower, and avoid strong perfumes/ colognes. If you smoke, avoid smoking in your home so it doesn’t sink into your clothes.

Be Respectful, Patient, and Positive

Just because someone does not get the move the first time does not mean they are not “tango worthy.” They are processing lots of new information and for some dancers it takes longer to break down the step.

Favourable Dance Partner Attributes

Music Taste

Your body is an instrument in Tango. Liking the same style of music or artists is great, whether it’s nuevo, traditional, or the latest Katy Perry song. It’s important to keep in mind some dancers dislike obvious rhythmic music like Canaro and Donato, while others love interpreting songs with no clear rhythm like Pugliese and Bajofondo.

How You Learn

People who take longer to learn may retain information in the long term versus people who mimic the movement quickly may not remember it the following week. There are so many different ways people learn, whether it’s through copying the movement, kinaesthetically, explaining the body mechanics, or a mixture of these elements. Having somebody that learns similarly or complements your weaknesses can be a fantastic learning dynamic.

Learning Material

Brings additional dance material that was not learned in class. This could be informative blogs or videos they found online. Tangomeet.com is a great resource of expert Maestros around the world.

Practices by Themselves

Things that can be worked on like embellishments, enrosques, and ochos can be practiced with a small wooden surface at home, at the studio before class, or at the gym. Your balance and coordination is your own responsibility. Making sure you can perform the movement without taking the other person off axis is greatly appreciated!

Duration

They can dance the same time duration. I had a dance partner for 2 years who could dance 8 hours and be completely energized, however my limit was 4 hours. So Sundays he would dance with me for 4 hours, which I made clear was my threshold and then he would go to practica for an additional 4 hours. It’s okay to be upfront, compromise, and set your limitations so you can plan your desired practice time accordingly.

Body Fundamentals

Strong core and posture is something to be worked on constantly. In Argentine Tango, you are both leveraging yourself off the other person and having a strong center makes dancing much more effortless. Also, imagining a string being pulled upwards can help maintain your axis at all times, involving lots of self awareness.

In Conclusion

Everyone has their own preferences on who they choose as a dance partner. We are all human and maybe there are things that your partner needs to work on are forgiving, like showing up 15 minutes late or they don’t have the greatest posture, however you know they are actively working on it.

You need to weigh the pros and cons to see if this person is worth investing your time in. Dancing is something to be enjoyed. If it starts to feel like a chore to dance with somebody, it may be time to move on. Maybe you are not the right fit for each other. You can always say hi at Milongas and in class. Just because you have practiced with them before does not mean you have an obligation to dance with them forever.

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How to Market your Dance Studio on Social Media

Paid social advertising, especially on social media platforms like Facebook and Instagram, can be an effective way to market your dance studio. Benefits include

  • More students attending classes and events
  • Increasing traffic to your website, which boosts your Google ranking
  • Building an email list 
  • Budget-friendly
  • Feasible to manage
  • Here are some social media campaigns I created for Sydney Tango House bring in new students and establish brand awareness

Choose your Dance Studio’s Target Market

The demographic for this dance studio was 18-40 years old, so we targeted university students that were in a 5 mile radius of the studio. Also, young professionals with interests in dance, music, and art were the most successful paid social campaigns.

Sydney Tango House also has integrated the video on their website. It’s a great way to show the space, the teachers, the various level of dancers, and the fun atmosphere.

Create Your Paid Social Campaign

  • Gather videos and photos from class using a Go Pro or SLR. Great lighting, angles, and engaging footage are key to grabbing the viewers eye
  • Edit your footage on Final Cut Pro, Adobe, or iMovie
  • Choose dance music that is patent free. Facebook and Instagram will mute the music if you do not have permission to use it. Fortunately, the owner of Sydney Tango House, Emily-Rose Sarkova is a also a talented musician. The song used is by her tango orchestra Tángalo.
  • Export, compress, and save two versions of the video
  • Upload the advertisement to Facebook Ads and select your target demographic. Who do you want to walk through your dance studio?
  • A/B Testing: Experiment with two different advertisements and see which one has higher click and conversion rates
  • After figuring the highest performing ad, allocate a higher budget towards that campaign
  • Set a time limit on how long you want the ad to run and sese more students walking into the studio

Creating a Paid social campaign takes time, effort, creativity, and a lot of cooperating parties. If this is not something as a studio owner is comfortable executing, you can always hire a digital marketing agency to create and manage the Facebook and Instagram campaigns.

Advertising for Guest Dance Teachers

Inviting renown dancers is a great way to promote your studio. It takes time, coordination, advertising, promotion, money, and a great attitude to do it, but it can be a very rewarding experience.

Sydney Tango House invited famous tango maestros, Murat Erdemsel and Sigrid Van Tilbeurgh. They are not only exceptional dancers, but exceptional teachers. Here is a paid social campaign we did to promote these tango dancers to come to Sydney.

Effectiveness of Paid Social Campaigns 

From our experience, most effective time to execute paid social campaigns and bring in new students was right after New Years. People want to try something new and why not try Argentine Tango? It’s  beautiful challenging dance that is danced all over the world.